Hahoe Folk Village   
Art Direction and Brand Identity

Brand identity project for Hahoe Folk Village — a UNESCO world heritage site. The graphic motif draws inspiration from the two distinctive architectural styles iconic of the village while alluding to the Korean character ‘ㅎ/H’ from 하회/Hahoe.

The modularity and curvature of the graphic identity allows for diverse possibilities and aims to capture the integrity and richness of the heritage site.